Mildwild is a communal marketplace for fresh vegetables and produce, lovingly curated by its visionary founder, Johanna Strakl. This female-owned haven is a celebration of seasonal legumes, brought to life by artisans and farmers who infuse their craft with passion and dedication. Our design journey with Mildwild began with a commitment to creating a fresh and inviting branding that reflects the essence of this unique marketplace. The visual identity we crafted is a symphony of colors, textures, and illustrations that evoke the beauty of nature and the bountiful harvest it yields. Mildwild’s printed matter becomes a tangible extension of its enchanting allure. From packaging that adorns each vegetable to the delightful labels that accompany every produce, each detail celebrates the art of presentation and elevates the shopping experience. The website we designed for Mildwild serves as a virtual stroll through the aisles of fresh produce, inviting visitors to immerse themselves in the world of seasonal bounty and artisanal workshops.