Max Kugel

Flour. Salt. Water. Yeast. The four pillars of every good bread, which - picked by hand & mixed together - make one delicious loaf. Nothing more, nothing less. Simply good bread, made in Bonn by Max Kugel.

Task: Branding, Print, Website

Category: Food

Partner: Mato Vincetić

Year: 2020

Location: Bonn, Germany

Bread only.

— Max Kugel

‘Bread is life’, says Max Kugel only half jokingly. To get up at 4 o’clock, work 8 or 9 hours straight in the bakery for 6 days a week is indeed a life for the loaves.